I Miss You, Transparent Technology: An Investigation into the Y2K Clear Craze

I’m five years old, a young creature, in a daze while watching reality TV on a chunky cathode-ray tube in the living room with my family, when a sudden knock frees us from Jeff Probst’s thrall. Our ne...

Pokemon World Championships Pays Tribute to a Classic 2014 Pachirisu Play

The Pokemon World Championships are taking place in London right now, and during the opening ceremony, The Pokemon Company paid tribute to one of the most iconic moments in competitive Pokemon

Ash's Original Voice Actor Returns to Pokemon for Deep Dive Audiobook

It’s been 17 years since Veronica Taylor portrayed Ash Ketchum, the protagonist of the Pokemon anime, and yet, for a lot of older fans, her performance is still pretty ingrained in ...

Cutting the Link-Cable: How the 3DS eShop Shutdown Could Change Pokemon Trading Forever

The looming shutdowns of the Nintendo 3DS and Wii U online shops hang over Nintendo as we barrel toward their projected March 2023 date. But while the company doubles down on taking a wrecking bal...

I'm Not Irrational for Believing Pokemon Should Be Better

It’s a little hard to quantify exactly how toxic the Pokemon discourse has gotten in the last four years. Despite the games breaking sales records with each new title, there’s been an ever-lo...

I Am Already Fatigued By Regional Pokemon Variants

On some level, the idea of new Pokemon generations is inherently untenable. Every few years, they introduce a brand new region, new gyms, new characters, and of course another set of Pok...

Post Malone's Pokemon Concert Was a Great Music Video, Middling Live Show

After weeks of hyping it up, The Pokemon Company hosted a virtual Post Malone concert to celebrate the series’ 25th anniversary.

Pokemon Sword & Shield Cram-o-Matic Guide - Most Useful Recipes

The new Pokemon Sword and Shield expansion area, the Isle of Armor, introduces a bold new feature: the Cram-o-Matic. This funny like contraption spells the end of finite in-game i...

Pokemon Sword & Shield Max Soup Guide - Where to Find Max Mushrooms

One new addition to Pokemon Sword and Shield through the Isle of Armor DLC is Max Soup and its main ingredient,  Max Mushrooms. Though they both sound like the kind of g...

Pokemon Sword & Shield Restricted Sparring Guide - New Isle of Armor Feature

Alongside a bunch of Pokemon returning through the new Pokemon Sword & Shield Isle of Armor DLC comes a new post-game feature designed to test the mettle of battle-harden...

Pokemon Sword & Shield Isle of Armor Diglett Guide - All Diglett Rewards and Location Tips

When you take your first steps onto the Isle of Armor, the new Pokemon Sword and Shield expansion pass area, it isn’t long until you’re stopped by a guy with a problem. A Diglett prob...

How to Get Gigantamax Urshifu - Pokemon Sword & Shield Isle of Armor Guide

The main allure of Pokemon Sword and Shield‘s new expansion, the Isle of Armor, is the brand-new Pokemon Kubfu and its evolution, Urshifu. Its legendary status and unique skillset mi...

Pokemon Sword & Shield Kubfu Evolution Guide: Tower of Waters or Darkness?

When you first reach the Isle of Armor in the new Pokemon Sword and Shield expansion, two towers stand above all else in the region. They become accessible toward the middle of the

Don't Forget Pokemon Mystery Dungeon's Remake, Another March Game

Oh god, another March game. And honestly, if we weren’t stacking it against the likes of the Final Fantasy VII Remake, Half-Life: Alyx, Persona 5 Royal and Ni...

You'll Get One Month To Dig Up And Transfer Your 3DS Pokemon For Free

If you’ve been playing Pokemon for a while, you’ve probably been itching to get your hands back on your old Pokemon. Sun & Moon (and their Ultra derivatives) were a hit with fans, and plenty jumpe...

You Can (Eventually) Chase Down Giovanni In Pokemon Go

Long-time fans of Pokemon will be pleased to hear that Pokemon Go is instilling a new piece of nostalgia into the hit mobile game. Now, in the new “Looming in the Shadows” event, players can follow a ...

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Pokemon Sun and Moon starters' middle evolutions revealed

The Zam team is divided on the cuteness factor of Pokemon Sun and Moon‘s three starter Pokemon — Rowlet, Litten, and Popplio — but it’s undeniable that the three’s recently-revea...

Ranking the Pokémon Starter Middle Evolutions

Every Pokémon game starts with an important decision: which of these funny little monsters do you want to accompany you on your journey? The cute base forms of the starter creatures make for gr...

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The best Pokemon rip-offs of the early 2000s

At the risk of sounding like an old timey crank, things used to be different. Back in the early 2000s, we had blatant Pokemon clones as well, but they had PANACHE! They had to stand...

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Pokemon Go finally cracking down on bots and cheaters

More than a month out from initial release and with service extended to nearly all major countries, Pokemon Go developer Niantic is finally turning its attention to its other bi...