A few days ago, Twitch suddenly removed the advertising revenue for streamer Kaitlyn “Amouranth” Siragusa, who quickly went to Twitter to report that her analytics went flat all of a sudden. Siragusa had long tested Twitch’s off-and-on wholesome image with her hot tub streams, wherein she wore a swimsuit and streamed from a hot tub or some equivalent. This was not against Twitch’s rules, but the Amazon-owned service had long found the battle between letting people express their sexuality while also trying to remain family friendly arduous.
Today, Twitch released a blog post titled “Let’s Talk About Hot Tub Streams,” explaining some of its stances and making some changes. In the post, Twitch tried to delineated between sexually suggestive content and sexually explicit content. It points out having too strong a stance on sexually suggestive content would end up banning a lot of video games, too.
To combat the issues where advertising revenue disappears for streamers like Siragusa, Twitch is allowing advertisers to target or avoid specific content. Moreover, it has added a new category called Pools, Hot Tubs, and Beaches for people wearing swimwear. Twitch was clear that this is not a long-term solution, but it is an immediate patchwork to fix the current issue.
One line from Twitch’s blog especially stands out, stating “While we have guidelines about sexually suggestive content, being found to be sexy by others is not against our rules, and Twitch will not take enforcement action against women, or anyone on our service, for their perceived attractiveness.”
In short, reporting people for being sexy isn’t allowed, either. Stop doing that.