Geoff Keighley’s Summer Game Fest Makes E3 Season Four Months Long

The series of digital events will be held throughout May to August.

Since everything from E3 to Gamescom is being either cancelled or made into an entirely digital event, Game Awards boss Geoff Keighley has a solution: what if we had several digital events over the course of four months for everyone in the industry to flock to so they can announce things now that they can’t do it at an in-person event? Enter the Summer Game Fest, which is, well, exactly that.

While specifics are still yet to be announced, Keighley says the Summer Game Fest will be a series of events taking place at different points from May to August. These digital events will bring news, playable content (presumably demos), in-game events, and a developer showcase hosted by iam8bit. From the looks of it, a lot of major companies are on board, as the “Phase 1” line-up includes the following:

  • 2K
  • Activision
  • Bandai Namco
  • Bethesda
  • Blizzard Entertainment
  • Bungie
  • CD Projekt
  • Digital Extremes
  • Electronic Arts
  • PlayStation
  • Private Division
  • Riot Games
  • Square-Enix
  • Steam
  • Warner Bros.
  • Xbox

Keighley explained his thought process behind the event through a post on his Twitter account, where he said he felt like the industry was lacking in its “big, magic industry-wide moment” in 2020 due to the coronavirus cancelling everything in its path, and wants Summer Game Fest to fill that particular void.

At the moment, Keighley is telling people to keep an eye on the Summer Game Fest official website for more updates, which, as of this writing, has no information on it beyond the logo and the months it will take place. But you can opt in for notifications when the schedule and other content goes live.

In other news:

Alongside the announcement, Keighley also began a Reddit AMA about his plans for Summer Game Fest, and there are a few more specifics about the nature of the whole thing there. He says a little more on the playable content, which might include demos, but also betas and alphas are being prepped for the show, as well. Keighley spearheaded a similar initiative last year during the Game Awards, where the award show hosted exclusive demos on Steam for upcoming indie games.

Also, while some names have been dropped for Phase 1, companies will be given free rein to announce what they’ll be showing at their own discretion. If you’re a Nintendo fan, however, it sounds like the company doesn’t currently have anything lined up for any part of the Summer Game Fest, but Keighley says the doors are always open for it to join in should it feel so inclined.

Other than that, most of Keighley’s comments are swatting away people who think he can just tell people about company’s games because someone on Reddit asked him to, and he politely told each of them they should ask the respective developers, not a host of an event.