Report: Sony Marketing Spend Implies a November PlayStation 5 Launch

Just say the date, Sony.

Somehow, after an exhaustively long two hours of Gamescom we still didn’t get any information about when the PlayStation 5 is actually coming out beyond the same “holiday 2020” window Sony’s been touting for nearly an entire year. But while Sony is still keeping its mouth shut on when the new console is coming out, Video Game Chronicle has heard from its sources that the console will likely be launching after the Xbox Series X in November.

Citing retail sources, VGC says it’s been told Sony has booked significant retail marketing for the PlayStation brand for the seven days following November 13, implying the PS5 could be gearing up for a final marketing push ahead of a launch the following week. According to its sources, VGC says the Xbox Series X is being projected to launch earlier, with developers having been told to plan for a launch in the first week of November, which would line up with what Microsoft has already confirmed publicly. This also checks out when you look at Sega’s release date announcement for Yakuza: Like a Dragon, which said the game would launch later on PlayStation 5 than it would other platforms. The reason wasn’t specified, but it was pretty much implied it was because Sony’s box isn’t coming until a little bit after the November 13 release date.

In other news:

This is all assuming the coronavirus pandemic doesn’t end up shifting plans around. Sony and Microsoft have both been adamant that the PlayStation 5 and Xbox Series X are still on track to launch this year despite the pandemic hitting basically every other side of the industry with delays or closures. Halo Infinite, which was meant to be the headlining launch title for the Xbox Series X, was delayed due to the pandemic putting the developers at 343 Industries in a work-from-home setup. So even if the systems get out on time, the launches are still being affected by delays in other ways.

Whenever it is that the PlayStation 5 is actually launching, a select group of elite Sony-approved fans are going to get the first opportunity to pre-order the console directly from the manufacturer, presumably sometime fairly soon. But it’s gotta have a release date and a price to do that, so the assumption is that a release date and price could come any day Sony decides to pull that trigger. When new hardware launches, it tends to sell out fairly quickly, and based on some reports that have come out, the PlayStation 5 won’t have as much stock right out the gate as the PlayStation 4 did when it launched back in 2013.

Right now, the biggest game launching alongside the PS5 is probably Spider-Man: Miles Morales, but yesterday at Gamescom, Insomniac confirmed that Ratchet & Clank: Rift Apart is coming to the system sometime in its “launch window,” meaning anywhere from November to like, March.