In a pretty out-of-character move, Nintendo has responded to a recent report from Bloomberg regarding its upcoming OLED Switch model, specifically focusing on the updated device’s profitability.
The report broke down the profit margins for the upgraded console/handheld hybrid based on the difference in components, estimating the OLED models cost “around $10 more per unit” to manufacture, with the device itself costing $50 off the shelf. And rather than just letting it go as it often does, Nintendo took to its Japanese Twitter account to publicly deny Bloomberg’s report.
A news report on July 15, 2021(JST) claimed that the profit margin of the Nintendo Switch (OLED Model) would increase compared to the Nintendo Switch. To ensure correct understanding among our investors and customers, we want to make clear that the claim is incorrect.
The company also went on to confirm it has no plans to release any other models of the Switch at this time, seemingly shutting down long spun reports and rumors of a “Switch Pro” that would output 4K video quality. For now, at least.
We also want to clarify that we just announced that Nintendo Switch(OLED Model) will launch in October, 2021, and have no plans for launching any other model at this time.
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As Kotaku points out, the language here is certainly different than what the company was saying as recently as 2019, when rumors of new Switch hardware began circulating. Where Nintendo president Shuntaro Furukawa said the company wouldn’t comment on speculation and rumors.
While we are aware there has been coverage to that effect, we cannot comment in regards to speculation and rumors about new hardware or software. It would spoil the surprise for consumers and is against the interests of our shareholders, so we are withholding any discussion.
Perhaps the line this crosses for Nintendo is when it gets into the nitty-gritty of its own profit margins, especially if that hasn’t been discussed by the company itself. If the information is inaccurate, that’s not the numbers you want investors referencing.
The OLED Switch model is set to launch on October 8, and comes with a bigger, more vibrant OLED screen compared to the original model’s LCD one.