Hitman 3 Earns All its Money Back in Just One Week, Making it a Hit, Man

The game is IO Interactive's first crack at self-publishing.

Sounds like Hitman 3 is doing pretty damn well for itself after it launched on PC, PlayStation 5, PlayStation 4, Xbox Series X/S, Xbox One, Stadia, and Nintendo Switch last week, as developer IO Interactive has confirmed the game has made back its development costs in just under seven days.

“We have been really happy with the Hitman 3 journey,” says IO Interactive CEO Hakan Abrak in a statement.

“It has been a labor of love between our fans and everyone at the studio. As the developer and publisher, we are immensely proud that we can say Hitman 3 is already profitable. We have recouped the total project costs in less than a week. That puts us in a really good place and allows us to confidently move forward with our ambitious plans for future projects.”

Hitman 3 was the first game IO Interactive self-published since a management buyout granted the studio its independence back in 2017. Before that, the company was owned by Square-Enix, which had originally bought out IO Interactive back in 2009. The last game Square published for the studio was the original 2016 Hitman reboot. Following the two companies parting ways, Hitman 2 was in development but published by Warner Bros. In a statement to GamesIndustry.biz, Abrak says this independence helped the studio create a more cohesive game and vision, and has established an internal philosophy in the studio moving forward.

“We’ve been able to create a game that our players will love and bring it to them in the most direct way possible; developed and published by IOI,” he told GamesIndustry.biz. “Having that focus early on has kept us on a path that we all believed in. Everyone at the studio was behind the vision for the game and they know the Hitman universe better than anyone.

“That combination makes us very effective as a publisher because we have our creative and development teams working closely with publishing and marketing throughout the entire project. We need that collaboration because we all want to create a quality product.

“We demand of each other that our games are hand-crafted, meticulously detailed and unique. At this point, we’d be doing our community a disservice if we delivered anything less than that. They’re used to us setting a really high bar for quality and memorable experiences, so we keep that mentality at the front of our mind, not only for Hitman but also our future projects.”

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Hitman 3 is the third game in IO Interactive’s “World of Assassination”  trilogy that began with the 2016 reboot. It also supports all the maps from previous games, as well. For more on that, check out our guide on how to carry over your save.

IO Interactive recently announced it was working on a new game set in the James Bond universe, but details are scarce at this point beyond the fact that it will be an original story not based on any specific movie or novel.