Halo Infinite’s Delay Can’t Pump the Brakes on its Ad Partnerships

Master Chief didn't need 120 Monster Energy drinks to finish the fight, and neither do you.

Look, when games are delayed, usually that means that a lot of promotion that’s been in the works for months or years has to be pulled back with it. Well, not everything is so easily pulled. Halo Infinite and Monster Energy Drinks had something in the works and despite the former Xbox Series X launch title being delayed into 2021, that collaboration is still on. You just won’t get the perks from it until an undetermined date in the coming year.

News of this came from a post on the Xbox Wire, where Halo Infinite Marketing Lead Michael Wolf explained that the Monster Energy Drink x Halo Infinite collaboration will go on as planned from September 1 and December 31, seemingly nowhere near the game’s actual release window.

“Partnerships like this don’t happen overnight, and this one has been in the works for a long time. While Halo Infinite has been delayed to 2021, we are excited to share that our partnership with Monster Energy will bring together our iconic global brands across the US, Canada, Mexico, and Europe to celebrate the launch of Halo Infinite in 2021, and even offers a sneak peek at some exclusive new Halo Infinite multiplayer items.”

Each can of Halo Infinite sugar water will get you Double XP boosts in the game’s free-to-play multiplayer, each lasting 30 minutes, capping off at 60 hours total for the promotion. So if you want to take full advantage of this…you’ll need to buy 120 Halo Infinite-branded Monster Energy Drinks, and please, for the love of god, don’t do that to your body or wallet.

As Halo Infinite is not going to be out during the promotional period, interested parties will need to inquire at the website Microsoft and Monster have set up, which will give you a specific code to use in the Halo Waypoint website that makes sure whatever you unlock through your energy drink consumption will be there whenever Halo Infinite finally launches.

In other news:

Along with all this in-game stuff, there’s also a Snapchat filter (pictured above) happening if you use that app. You’ll have to use an AR code found on these Monster cans to access it, and if you see all three of its monthly filters and challenges (Jesus Christ), you’ll get more in-game weapons. They’re green. You know, because Monster branding.

[via Xbox Wire]

  • Adrenal BR75 Weapon Coating: An extraordinarily versatile weapon, with a wide variety of engagement ranges.
  • Adrenal MA40 Weapon Coating: Lethally efficient at close-quarters combat, this weapon commands respect with a bold design.
  • Adrenal VK78 Commando Weapon Coating: Ergonomic, reliable, and fully automatic, this weapon reveals a carbon black chassis with metallic green highlights.
  • Adrenal MK50 Sidekick Weapon Coating: Powerful, yet compact, this weapon skin wraps the powerful sidearm in carbon black and metallic greens.
  • Phalanx Player & Weapon Emblems: Representing an ancient Spartan battle formation, this emblem and coating consists of a dense grouping of warriors armed with long spears and interlocking shields.
  • Xiphos Player & Weapon Emblems: Featuring a deadly short sword used by the ancient Spartans, this emblem and coating symbolizes the Spartan as a living weapon, deadly even when spears and shield are broken.

So, there you have it. Microsoft probably has been able to pull back on some of the Halo Infinite marketing following the delay, but when you’ve got physical goods, especially food/drink that can and will spoil, it’d undoubtedly be a net loss for all companies if they held off on this.

Please drink responsibly, Halo fans. Energy drinks are not good for you.

Tags

Kenneth Shepard

Kenneth is a Georgia-based writer who still periodically cries about the Mass Effect trilogy years after it concluded.

Related Articles

Leave a Reply

Your email address will not be published.