According to a report from Bloomberg, Google’s Stadia initiative spent tens of millions of dollars on multiple third-party ports each in an effort to bring more games onto the streaming platform.
NEW from me on the failure of Google Stadia:
– Missed initial sales targets by hundreds of thousands
– Tried to take on consoles rather than starting small
– To bring in games like Red Dead, Google spent astronomical sums (tens of millions *each*)
— Jason Schreier (@jasonschreier) February 26, 2021
The report from Bloomberg details the extent to which Google Stadia failed to catch on with the mass audience, missing the targets for hardware like controllers and Chromecasts by hundreds of thousands. A few months before Stadia announced the cessation of internal development, Google revealed that their newest Chromecast would not officially support the Stadia for several months. At the moment, it still doesn’t.
Stadia emphasized software heavily, focusing on getting big titles like Red Dead Redemption 2 and The Division to the service, the report states. These games required an “astronomical” investment from Google, costing as much as some AAA games on their own. Bloomberg also indicated that developers making original content were excited about what Stadia could offer them, provided Google kept offering them appropriate resources. That no longer appears to be the case.