EA Acquires Playdemic as it Continues its Mobile Expansion

The deal was for $1.4 billion.

EA continues to expand its mobile studios, as the company has bought out Playdemic from Warner Bros. and AT&T.

According to EA’s press release on the acquisition, the company spent $1.4 billion bringing the Golf Clash developer into its ranks. Warner Bros. released a statement as part of the press release making the whole thing sound amicable, as the company is investing in creating games based on the company’s franchises.

“We have enjoyed working with the talented team at Playdemic as they have grown Golf Clash beyond all expectations into a hit mobile game with tremendous longevity,” said David Haddad, President, Warner Bros. Games. “While we have great respect for the Playdemic team, our decision to divest is a part of our overall strategy to build games based on Warner Bros. storied franchises.”

In other news:

Playdemic joining EA is the latest of the company’s mobile-driven acquisitions. Which included Glu Mobile, which the publisher bought for $2.1 billion back in April.

“Playdemic is a team of true innovators, and we’re thrilled to have them join the Electronic Arts family,” said Andrew Wilson, CEO of Electronic Arts. “In addition to the ongoing success of Golf Clash, the talent, technology and expertise of Playdemic will be a powerful combination with our teams and IP at Electronic Arts. This is the next step building on our strategy to expand our sports portfolio and accelerate our growth in mobile to reach more players around the world with more great games and content.”

EA is planning on showcasing upcoming projects during its EA Play presentation next month, which the company announced a time for yesterday.

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Kenneth Shepard

Kenneth is a Staff Writer at Fanbyte. He still periodically cries about the Mass Effect trilogy years after it concluded.

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