Marvel has released a 3-minute long trailer about all its movies, and let’s start with the actual news that comes out of it before we get into why the whole thing feels kind of off.
The second half of the video is all about upcoming movies on the studio’s docket. This means brief looks at Black Widow, Shang-Chi and the Ten Rings, and even some debut footage of Eternals, which hasn’t had its own trailer yet, but shows a fair bit of its ensemble cast at roughly the 2:20 mark.
After that, Marvel sets down new dates and titles for the next few years:
- Spider-Man: No Way Home is coming to theaters on December 17
- Doctor Strange in the Multiverse of Madness will be out next year on March 25, 2022
- Thor: Love and Thunder is up next on May 6, 2022
- Black Panther’s sequel has a name now, and it’s Black Panther: Wakanda Forever, coming out on July 8, 2022
- Captain Marvel 2 has been officially named The Marvels, and will be in theaters on November 11, 2022
- Antman and the Wasp Quantumania will kick off 2023 on February 17
- And Guardians of the Galaxy, Vol. 3 wraps things up on May 5, 2023
- Oh, and there might be a Fantastic 4 logo tease after. Which makes sense considering it’s supposed to be up next.
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The weirdness comes in the first half of the trailer, which leans into things like the coronavirus and the past year of quarantine that’s followed, all to make a point that, now that vaccinations are out there and we’re seemingly headed back to a time where it’s safe to see people we love…we can all go see Marvel movies again.
Fandom and parasocial dynamics between big corporations and consumers isn’t anything new. But it’s hard to watch the first half of this video and not feel skeevy at the unsubtle insistence that you should care about seeing Marvel films on the basis of them being a cultural moment, rather than actually pretty good action movies with good (sometimes great) character work. It even invokes the “we’re a family” bullshit and shows theater crowds reacting to big moments in Avengers: Endgame to show that seeing Marvel movies is a cultural experience we have all been so deprived of because theaters were closed down for a year.
At any rate, we haven’t really been missing out on Marvel entirely, as the MCU has been making its way to Disney+ in the form of limited television series that tie into the whole thing. Both WandaVision and The Falcon & The Winter Soldier wrapped things up earlier this year, and the Loki series is set to begin on June 11.