The Marvel Cinematic Universe has always rode a fine line between being movies for children and having adult appeal. Characters used profanity, but within reason to still be on toy shelves. Characters were killed, but it rarely reveled in the gore. Explicit jokes could be told if they’re likely to go over a kid’s head. Deadpool, a franchise not originally in the MCU will soon be integrated thanks to Disney’s purchase of Fox, has always eschewed those rules for the R rating, contrary to most superhero movies. It seems Deadpool will get to keep that tone and tenor, but nothing else in the MCU will be joining it.
As part of the Television Critics Association tour, Marvel Entertainment’s head producer Kevin Feige confirmed that Deadpool, which is currently being worked on within Marvel, would stay rated-R, which implicitly confirmed that upcoming movies like Blade would not be part of that same initiative.
“I think we target everything we’re doing for kids and adults, so I think your question is more adult or R-rated,” Feige said to the panel, answering a question about making more adult-oriented series. “Other than Deadpool, which has already established itself as a certain genre and a certain rating, that we already said we would not mess with when we started working on Deadpool — which we have — other than that, we haven’t encountered a story or a storyline or a character’s journey that a PG-13, or the tone, or the ratings we’ve been using up to this point has prevented us.”
This is unfortunate news for fans of the previous Blade movies that were looking forward to the upcoming MCU version starring Mahershala Ali matching its predecessor’s R rating. The movie is already well on its way at Marvel Studios, so if Feige is also making an exception for that, he’s hiding it well.